Sonic the Hedgehogis all about speed, and Sega has just announced a new cross-promotion with the UK’s McLaren Racing team. The past few years have been an exciting time forSonic the Hedgehogfans thanks to big game releases likeSonic FrontiersandSonic X Shadow Generations, along with the continuing success of the live-actionSonicmovie franchise. Later this year, Sonic and company will tear up the tracks inSonic Racing: CrossWorlds, a new kart racer that will let players drive their way through dimensional portals to get ahead of the competition.
Sonic is also no stranger to crossovers, with the aforementionedSonic Racing: CrossWorldsfeaturing guest appearances fromLike a Dragon,Minecraft, and evenSpongeBob SquarePantsas part of its post-launch DLC plans. Outside of gaming, Sonic and his friends areteaming up with the Justice Leaguein an ongoing IDW/DC Comics crossover that sees characters like Shadow the Hedgehog don the costumes and identities of famous superheroes like Batman.
The recent wave ofSonic the Hedgehogcrossovers and collaborations is now branching out into the real world with a newly announced partnership between Sega and McLaren Racing. This team-up was revealed in a post on McLaren’s official Twitter account (viaVGC), which says that the British motor racing team’s collaboration with Sega will run all year long through Sonic Team’s “Racing Around the World” campaign,Sonic’s 35th anniversary celebrations, and the McLaren F1 team’s 1,000th Grand Prix.
Sonic Teams up With McLaren Racing
In a related statement, Sega/Atlus Vice President of Brand Marketing Marcella Churchill noted that racing is “in the DNA of both the Sonic and McLaren brands,” and that this new crossover will hopefully excite gaming and racing fans alike. McLaren Racing chief marketing officer Louise McEwen added that the team is excited to “welcome Sonic the Hedgehog to the McLaren Racing family,” and that the team-up will celebrate the rich heritage andpassionate fanbase ofSonic the Hedgehogand open McLaren to a wider, younger audience. The new pairing is all the more fitting sinceSonic Racing: CrossWordsis set to launch on September 25.
Sonic Racing: CrossWorlds
WHERE TO PLAY
Race across land, sea, air, space, and time in Sonic Racing: CrossWorlds! Warp through Travel Rings into new dimensions where something new awaits around every twist and turn. Speed to victory solo or as a team in a variety of offline and online modes and compete against players from around the world. Build the ultimate machine to match your racing style, unlock gadgets to gain the upper hand, and unleash power-up items for the win!
