EA is looking to take an all-out approach withBattlefield 6’s marketing as it ambitiously hopes to garner 100 million players.Battlefield 6has officially been confirmed as the title of the new entry in EA’s legendary multiplayer FPS franchise. Taking place in the modern day for the first time in more than a decade,Battlefield 6is offering players a full single-player campaign and is also heavily rumored to have a free-to-play Battle Royale mode separate from the main game, a laCall of Duty: Warzone.
After the lackluster launch ofBattlefield 2042, EA seems to be taking measures to ensureBattlefield 6’s success. The game’s reported $400 million budget supports this, as do the several major EA studios joining forces with DICE, like Criterion, Ripple Effect, and Motive Studios, the latter of which has reportedly even delayed itsIron Mangame to work onBattlefield 6. Sentiment so far around theBattlefield Labs playtestsseems to be quite positive as the game prepares for a wider unveiling later this month.
According toInsider Gaming’s Tom Henderson, EA is employing an “all-out” approach toBattlefield 6’s marketing campaign in order to hit its established goal of 100 million players. Henderson reports that multiple sources are claiming EA and DICE are preparing to spend an exorbitant amount of money on marketing and advertising, which includes flying content creators and influencers out to Los Angeles, all expenses paid, for the game’s big reveal event. These deals also include coverage ofBattlefield 6’s open beta, which is reportedly set to go live next month.
EA is Doubling Down on Marketing for Battlefield 6
As forEA’s goal of 100 millionBattlefield 6players, it seems quite dangerous. IfBattlefield 6fails to reach the goal, things could go downhill fast at EA in a volatile AAA industry rife with layoffs and studio closures. There’s very little chance for a $70 or $80 product not namedGrand Theft Auto 6to reach 100 million players, so it makes sense that EA seems to have split offBattlefield 6’s Battle Royale into a separate free-to-play mode that has a much better chance of hitting that goal with time.
EA has experienced major Battle Royale success in the past withRespawn Entertainment’s still ongoingApex Legends,which was effectively shadow-dropped with almost no marketing or lead-up in early 2019.Battlefieldis a much bigger name, and with boatloads more money thrown behind marketing this time around, this new entrymight have a legitimate shot to, at the very least, giveCall of Dutysome real competition and even make real headway towards 100 million Battle Royale players.
EA seems to be planning to drop the first official trailer forBattlefield 6sometime tomorrow, July 24, with a full event taking place on July 31. As for the release date, some current rumors are saying October, but fans will just need to wait a bit more for official word from EA, either at the end of tomorrow’s trailer or possibly at the July 31 event.
Battlefield 6
WHERE TO PLAY
Lock & load for the ultimate all-out warfare experience. Fight in high-intensity infantry combat. Rip through the skies in aerial dogfights. Demolish your environment for a strategic advantage. In a war of tanks, fighter jets, and massive combat arsenals, your squad is the deadliest weapon. This is Battlefield 6.
