TheFinal Fantasyset ofMagic: The Gatheringcards has already made an impressive amount of money asMagic the Gathering’shighest-grossing set ever. The release of the newMagic: The Gatheringcards completely eclipsed those ofThe Lord of the Rings, which took nearly half a year to reach the success that theFinal Fantasycards reached in a very short period.
Released on July 23, 2025,Magic: The Gathering’s Final Fantasyset celebrates the Japanese RPG franchise’s 16 mainline games, which date back to the debut of the originalFinal Fantasygame in 1987. The collaboration proved to be quite successful and popular for theMagic: The Gatheringtabletop scene, and its effects can even be felt in video games from both franchises. For example, the release oftheFinal Fantasyset boosted the player count ofMagic: The Gathering Arenaon Steam, and intrigue in theFinal Fantasy 7 Remaketrilogy was heightened by the release when many fans believed the collaboration’s new Sephiroth art teased them about possible plot implications in Final Fantasy 7 RemakePart 3. The excitement translated well into sales, as Hasbro’s second quarter earnings call for 2025 has revealed.
As transcribed byInvesting.com, Hasbro chief executive officer Chris Cox revealed thattheFinal FantasyUniverses Beyond setis already the highest-grossingMagic the Gatheringset ever released. Moreover, the new set brought more players toMagic the Gatheringwithin the first two weeks than any other prior set posted over an entire season. The set contributed to a 40% year-over-year increase in unique players during the first half of 2025, with revenue growing by 16% to $522 million. Cox further explained that theFinal FantasyUniverses Beyond launch was monumental forMagic: The Gathering, as it managed to deliver $200 million in revenue in just one day. In comparison,Magic: The Gathering’sThe Lord of the Ringsset took six months to deliver the same amount of revenue.
Final Fantasy Magic: The Gathering Cards Generates $200 Million in Revenue Shortly After Launch
According to Cox, Hasbro left demand on the table, since the company couldn’t produce enoughMagic: The Gatheringcardsfor launch, despite increasing production runs four times before the release. As a result, Hasbro expects to continue making money on theFinal Fantasyset in the months to come as more cards are produced.
Cox attributes the success of theFinal Fantasyset to the franchise’s cross-regional appeal and IP strength, especially in the gaming sector. The company believesFinal Fantasyhits a “sweet spot” in gaming more thanThe Lord of the Rings, and Cox notes that there’s a strong overlap offan bases betweenFinal FantasyandMagic: The Gathering.
